INSPIRING BUSINESSES TO DISCOVER AND APPLY INSIGHTS
I'm the person who finds things out...
Domain Expertise in Measurement: Audiences, Content, Media and Marketing
Laura has formed many strategic alliances to access data, analyst and measurement sources for custom work to support clients and can help with the following:
- VOD Strategy - AVOD / SVOD
- Audience development
- Syndicate data support and recommendations for global measurement, data and insights sources – over 100 data systems and tools
- Digital metrics / KPIs / Goal setting
- Performance analysis, metrics and measurement
- TV programming acquisition and localisation
- Market and opportunity sizing
- Market intelligence
- Competitor intelligence
- Advertising spend forecasting
- Marketing Effectiveness
- Social Intelligence and trend mining
- Business planning and invest case support
- PR and External reputation data management (brand performance and positioning in public data sources). Laura helps you mange what is being published about your brand with the analyst community.
And helps you solve problems...
Research, Insights and Curiousity: her Core DNA
Laura was also classically trained in Digital and Research at the BBC where method neutral solutions were chosen wherever possible.
She is handles end to end delivery for qualitative and quantitative project project management from scoping projects, questionnaire design, translations, testing scripting, data cleaning and validation, data processing requirements, weighting frameworks to respondent level and of course insights!
Along with standard primary research and tracking research programs for CSAT, BSAT, Brand Tracking and measurement, below are example primary research projects she has managed, consulted and led global teams and data scientists on.
- Tik Tok trend mapping across key verticals
- Urban planning using social intelligence and trend validations
- VOD Propositions Development
- Global Media Market Sizing: media study x 28 markets to help marketing, distribution and content teams with strategy and prioritisation
- Subconscious storytelling: Award winning research on understanding the cognitive impact of digital sponsorship on long term branding effectiveness.
- Connected Holiday Makers’ identifying travel trends, consumer experiences with travel and tech to identify path to purchase triggers for travel decisions x 10 countries.
- Mediasenses: Understanding the impact of table devices on media consumption
- Shortcast: the role short form video media distribution and consumption plays in the media ecosystem.
- Kids 360: understanding modern children and their lifestyles and media consumption.
- Global Lifestyle audience segmentation studies x 10+ countries
- Internet profiling: sizing the internet universes in KSA, Egypt, UAE, Tunisia and Morocco.
- Digital Memories: how the internet is changing our memory (patent filing) and the impact on advertising.
- What women want: a deep analysis into the needs women have online and where they go to meet their needs: from health, beauty, well-being, communications and shopping. Not all needs are social and there is still a thriving dark web!
- Retail Revolution: how businesses are evolving online and buying behaviour and path to purchase changes in eCommerce.
- The Power of Audio (UK Government grant) evaluating the importance in audio in digital media and advertising.
- Advertising effectiveness: run over 300 advertising effectiveness studies – digital and cross media. Many are award winning studies.
Decisions were made with these insights, reach out if you want to know more.
And teach others the learning so they can get ahead...
With over 100 Training and Education Sessions Delivered: Inspired Learning is what you can expect.
Laura guest lectures at universities, and has run numerous training sessions and is currently global editor to media and advertising training courses.
She can guide the novice through to the seasoned executive on their learning path.
Key areas she has provided training:
- Private events: consumer and business competitive landscapes and how they are changing
- Media literacy
- Digital and Data Literacy
- How to read numbers and turn into insights for decision making
- Social Video Distribution and Content Consumption
- Performance data: setting goals and benchmarks
- Category / Verticals training (internal sales) – how categories are being impacted by digital: Autos, entertainment, retail, finance, tech / telco, travel, FMCG in partnership with Mintel
Storytelling: Communicating complex stuff simply and with passion!
Laura has been doing keynote speaking engagements for over 12 years and has presented over 500 times from intimate audiences on bespoke topics through to 1000s of attendees with all levels of expertise both in English and with simultaneous translation audiences. She has road showed insights all over the world.
Events range from professional fee paying private and public events through to business related and community outreach events and conferences across Digital, Tech, Marketing, Entertainment, Travel and for Professional Trade Bodies.
She has traveled extensively to engage in speaking opportunities including:
- Dubai Knowledge Summit in collaboration with the United Nations and His Excellency Sheikh Mohammed Al Maktoum
- UK Cinema Association the UK
- Social Media Week, London
- World Travel Market, London
- TMRE - The Market Research Event, USA and UAE
- DEMEXCO, Germany
- IAB Forum, Milan Italy
- Lynx Festival, Dubai
- ESOMAR (Global Research Trade Body) in Amsterdam, Netherlands
- Digital Tourism Think Tank Digital Campus events in Barcelona and Madrid, Spain
- Nielsen Global Media Summit, UAE
- Kantar Global Media Summit, Germany
- Private events for a major pharmaceuticals brand, global research, media and brands in the USA, Middle East and Europe
Reach out to Laura today if you have an event and need an inspirational external speaker.