Domain Expertise in Measurement: Audiences, Content, Media and Marketing
Laura has formed many strategic alliances to access data, analyst and measurement sources for custom work to support clients and can help with the following:
Research, Insights and Curiousity: her Core DNA
Laura was also classically trained in Digital and Research at the BBC where method neutral solutions were chosen wherever possible.
She is handles end to end delivery for qualitative and quantitative project project management from scoping projects, questionnaire design, translations, testing scripting, data cleaning and validation, data processing requirements, weighting frameworks to respondent level and of course insights!
Along with standard primary research and tracking research programs for CSAT, BSAT, Brand Tracking and measurement, below are example primary research projects she has managed, consulted and led global teams and data scientists on.
Decisions were made with these insights, reach out if you want to know more.
With over 100 Training and Education Sessions Delivered: Inspired Learning is what you can expect.
Laura guest lectures at universities, and has run numerous training sessions and is currently global editor to media and advertising training courses.
She can guide the novice through to the seasoned executive on their learning path.
Key areas she has provided training:
Laura has been doing keynote speaking engagements for over 12 years and has presented over 500 times from intimate audiences on bespoke topics through to 1000s of attendees with all levels of expertise both in English and with simultaneous translation audiences. She has road showed insights all over the world.
Events range from professional fee paying private and public events through to business related and community outreach events and conferences across Digital, Tech, Marketing, Entertainment, Travel and for Professional Trade Bodies.
She has traveled extensively to engage in speaking opportunities including:
Reach out to Laura today if you have an event and need an inspirational external speaker.
Key decisions and prioritization are needed everywhere. Having the right information is critical. Together we can identify the information, data and insights you need to make and plan your business strategy.
With nearly 8000 Martech and Ad Tech vendors, I know how to navigate the landscape (and land mines). You can be on the right track sooner than you think, and I can help answers those unanswered questions.
Together, lets workshop your business to success with proven frameworks to develop exploratory plans against,.
Straight-talking insights keynotes or presentations are just as effective.
With multinational views on digital competition, category and consumer insights, give your business the edge it needs to kick start your priorities.
Starting from scratch or need a refresh on existing insights? No problem, I've done this with dozens of businesses!
Whether its understanding audiences, trends, market sizing or making media or meaningful marketing, together we can find the right solutions.